Lucky Dog Rescue Bali

The Project

Website Strategy, Website Redesign

Lucky Dog Rescue Bali is a foundation set up and run by Claudia Chicca that helps care for street dogs in Bali.

The Challenges

Claudia needed another way, other than social media, to increase awareness of her mission and to get more donations to help them continue their work.

πŸ‘Ž The current website was essentially just a holding page, no real information or structure.

πŸ‘Ž No aesthetically-pleasing design, so potentially putting off potential visitors making donations.

πŸ‘Ž WordPress was too overwhelming for Claudia and there were problems accessing the website

The Solution

πŸ‘We used the Squarespace platform which is easier to manage and there is less 'tech' to worry about.

πŸ‘ Bespoke design for a unique, on-brand look and feel.

πŸ‘ Strategic layout telling the story of Lucky Dog whilst also encouraging people to take action by either volunteering, adopting or donating.

πŸ‘ Clean layouts which are easier to read and more SEO-friendly.

πŸ‘ Expanded brand colour palette for a more positive, Balinese vibe.

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