Mums for Lungs are a group of changemakers, based in London, who campaign for cleaner air for everyone.
👎 Their current website was not easy to read, mainly due to layout and text formatting.
👎 They were finding the website difficult to update on an older version of Squarespace
👎 Navigation was a bit confusing
👎 The design aesthetic was a bit amateurish and needed refining
👍 We refined the site navigation to help website visitors find information more easily and used more Calls to Action throughout the site.
👍 I created clean and strategic page layouts which were easier to read and more SEO-friendly.
👍 I made more strategic use of the brand colour palette which was lacking in the original website.
👍 The site was re-built on Squarespace 7.1 which is much easier to use.
👍 I made sure the newsletter sign-up was prominent to encourage more sign-ups to the Mums for Lungs email list which is a key part of their marketing.
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